One of the drawbacks of online reviews for local businesses is that despite your best efforts to provide excellent customer experiences, bad reviews can still happen. Since Yelp is one of the most popular local business directories, chances are that will be where your ...
Read More »Writing copy for your website requires discipline and strategy. A common mistake that small business owners make when it comes to writing their web copy on their own is to write simply to have content, ignoring a strategy. Written words on ...
Read More »Let’s admit it, for most of us blogging can be a pain — writing simply doesn’t come naturally to some and it’s hard to squeeze in time to do it consistently while we are running our own businesses. But do you ...
Read More »Recently, Google has been making some interesting changes to their Google My Business platform. Not too long ago they introduced the Posts feature that allows businesses to promote discount offers, events, new offerings, content pieces, and other incentives to online searchers. Now it seems that Google is taking that one step further by experimenting with messaging within search for select businesses, which is basically the ability of a potential customer to send a message to your business while they are searching for your products, or services. Pretty cool, right?Here's How to set it up:1....
Read More »If you're a small business owner, you already know that getting your message in front of new prospective customers is hard. Luckily, the folks over at Google just released a tool that makes it a bit easier. They call them "posts" and they enable any verified location in a Google My Business account to post images, messages and special offers to people searching the web.What is a "post"?A post is a promotion, or message you post from your business that will be displayed to users of Google search and maps on both desktop and mobile devices. Posts are kind of like your bulletin board, but ...
Read More »Facebook is the most popular social media website with 1 billion active daily users around the world. In November 2015, it even trumped Google for having the most amount of visitors (18.4 billion versus 15.3 billion according to SimilarWeb). That is a lot of visits from people who may be requiring your products, or services. Are you making the most of it by building a presence for your small business on Facebook? If not, you should be, and part of that presence should be in the form of reviews.In this post, we're going to give you 5 ways that your small ...
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